Microsoft Ads Strategy & Campaign Setup
Develop advertising strategies, configure campaigns and align targeting with your business objectives.
Microsoft Ads
What Are Microsoft Ads?
Microsoft Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) advertising platform that helps businesses reach potential customers across Bing, Yahoo, AOL and other partner networks.
It allows businesses to promote their products and services through targeted search, display, shopping and audience advertising campaigns.
At MindEdge, we create and manage strategic Microsoft Ads campaigns to help businesses increase online visibility, attract relevant website traffic and generate quality leads.
Why Does Your Business Need Microsoft Advertising?
– Reach a Wider Audience: Connect with potential customers across Bing and Microsoft’s advertising network.
– Capture High-Intent Searches: Reach users actively searching for your products and services.
– Generate Quality Leads: Attract relevant prospects through targeted advertising campaigns.
– Expand Beyond Google Ads: Access additional search advertising opportunities.
– Control Advertising Costs: Manage campaign budgets, bids and targeting according to business objectives.
– Measure Campaign Performance: Track clicks, conversions and advertising costs to evaluate results.
Microsoft Advertising supports search and audience advertising across its properties and partner networks.
Our Microsoft Ads Services Include
Keyword Research & Audience Targeting
Identify high-intent search keywords, negative keywords and relevant audience segments.
Ad Copy & Campaign Optimisation
Create compelling ad copy, improve ad relevance and optimise bids, budgets and landing pages.
Conversion Tracking & Performance Management
Monitor campaign performance, track leads and conversions, and identify opportunities for improvement.
Our Microsoft Ads Management Process
1
Business & Competitor Analysis
Understand your services, target market, competitors and advertising goals.
2
Account Audit
Review existing campaigns, account structure, conversion tracking and performance.
3
Keyword Research
Identify relevant search terms, keyword opportunities and negative keywords.
4
Campaign Strategy
Select suitable campaign types, bidding strategies, locations and budgets.
5
Ad Copy Development
Write relevant headlines, descriptions and calls to action.
6
Campaign Setup
Configure ad groups, targeting, extensions and conversion tracking.
7
Campaign Launch
Review settings and activate approved campaigns.
8
Performance Monitoring
Analyse clicks, impressions, conversions and campaign costs.
9
Continuous Optimisation
Improve keyword targeting, bids, budgets, ad messaging and landing page performance.
What We Optimise in Microsoft Ads
- Keyword selection and match types
- Search terms and negative keywords
- Ad headlines and descriptions
- Audience and location targeting
- Device and demographic targeting
- Bidding strategies and campaign budgets
- Ad extensions and assets
- Landing page relevance
- Conversion tracking and campaign performance
What You Get With Our Microsoft Ads Management
- Microsoft Advertising account audit
- Competitor and keyword research
- Campaign strategy and planning
- Search and audience campaign setup
- Ad copywriting and creative recommendations
- Conversion tracking implementation guidance
- Ongoing campaign monitoring
- Performance reporting and optimisation recommendations
| Microsoft Advertising Service | What We Do | Business Benefit |
|---|---|---|
| Account Audit | Analyse existing campaigns. | Identify performance gaps. |
| Keyword Research | Find relevant search terms. | Reach interested customers. |
| Campaign Setup | Configure ads and targeting. | Structured campaigns. |
| Audience Targeting | Define relevant audience segments. | Better audience relevance. |
| Ad Copywriting | Create compelling ad messages. | Improve ad engagement. |
| Conversion Tracking | Measure valuable actions. | Better performance insights. |
| Campaign Optimisation | Refine bids and budgets. | Efficient ad spending. |
At a glance
Best for
Businesses that want steady organic growth
All Services
Questions We Often Hear
MindEdge is a UK digital marketing agency. We combine SEO, paid ads, social, lead generation, creative and AI-powered websites to bring you customers.
Microsoft Advertising helps businesses promote products and services through paid search, audience, shopping and other advertising formats.
Yes. Bing Ads was renamed Microsoft Advertising. The platform now offers advertising opportunities across a wider network of Microsoft properties and partners.
Yes. Small businesses can use Microsoft Ads to target relevant search queries, manage advertising budgets and reach potential customers.
Yes. Microsoft Advertising provides a Google Ads import feature. Campaigns should be reviewed after importing because some settings and features may require adjustments.
The cost depends on campaign complexity, advertising budget, number of campaigns and management requirements. Advertising spend is separate from agency management fees.
We monitor impressions, clicks, CTR, CPC, conversions, cost per lead and return on ad spend where applicable.
Reach more potential customers, capture high-intent searches and create targeted advertising campaigns with professional Microsoft Ads management.